One of the first things we ask a client when they want to take their business to the next level is “What is your social media presence like?”. The reason we ask this question is because in this era when everyone and everything is online it would be foolhardy not to harness the powers of social media.
Let’s put this into perspective.
By 2018 it is believed that one third of the entire global population will be using some form of social media whether that be Facebook, Twitter, blogs, forums, etc, so there is no better way to get your brand/business/products out there to a large (understatement?) audience and quickly.
Today we’re going to talk about Twitter and why your business should already be there.
You may think that as a small to medium-sized business you don’t need to have a Twitter presence but this couldn’t be further from the truth. Those regular 140 characters could mean the difference between your business being successful and not. Here’s why.
Stay in touch with your customers
Twitter is the ultimate tool to interact with your existing customers. You can inform them of new products or services (make sure you don’t do this too often so you don’t come across as a spammer as this will be detrimental to your business). You can converse with your customers by using Twitter as a live customer support service and answer queries or respond to complaints, this shows publicly that you care about your customers. The more you care the more loyal your customers will remain.
More customers = more sales
In the fourth quarter of 2015 Twitter averaged 305 million monthly active users (source Statista.com). That’s 305 million people who could potentially become your customers. You may not cater for all Twitter users but you will find many hundreds, if not thousands, of people who will find your business and/or products useful and live local to you. You can boost your brand and sales considerably by promoting your business and its blog and any special offers/discounts. And the best part of using Twitter is it’s a free resource.
Stay ahead of the competition
You know who your competitors are? See what they’re saying by spying on their Twitter account. What services are they offering? Tweet that you can do it better. Are your competitor’s customers complaining about the service they’re receiving? Try to poach them by sending them a tweet and telling them why they should try your company instead. We’ve seen many companies use this method to poach customers and it works. It may seem underhand but that is the nature of business today, business is a beast.
To make the most of Twitter’s powers always make your tweets interesting, to the point and useful. Better still, why not let us do all the hard work for you. Get in touch with us today to see what we can do for your business.