Traditional Advertising Isn’t Dead

A lot has been said over the past few years about how Social Media has become the go-to place for advertising. While this may be true for various reasons you cannot underestimate the power that traditional advertising still holds.

In our last blog post we said how Twitter, along with Facebook, is an essential tool for marketing your business. It is perhaps the number one way to get your message across when you consider that a third of planet uses social media but there are times when the more recognised form of advertising still has a place in your marketing strategy.

For example.

We all know – and dread – that time when our home insurance policies are due for renewal and we’re wondering how much our premiums are going to rise this year. Let’s say you work for an insurance firm and you have a new discount available those who switch their policies to your firm. You are just using Twitter to advertise the discount and you work nine to five. You send some tweets during your working hours but Joe is a mechanic and isn’t sat at his computer or using the Twitter app on his phone because he’s under a car fixing the brakes so he doesn’t see the tweets. Carol spends most of her day travelling on the London underground between meetings. She doesn’t see those tweets either as she has no phone signal on the tube. Fred is an OAP and doesn’t own a computer so he won’t even know what a tweet is. You see where we’re going with this?

How will Joe, Carol and Fred find out about your discount when none of them have access to Twitter?

Radio Advertising

If you’ve been to see a car mechanic chances are you’ve heard a radio playing in the garage.  With the exponential rise of Twitter and Facebook advertising for little cost it has forced the more traditional advertising streams to lower their prices accordingly. Local and regional radio station advertising fees are now approximately 20p for every hundred listeners (source RAJAR) so theoretically you could be paying mere hundreds of pounds (often less) for a 30-second advertising slot on regional or local radio. If your firm launched a radio advertising campaign it is likely that Joe is going to hear it.

Print Advertising

Whenever you’re taking a train journey you can guarantee you’ll see people reading a newspaper. Print ads are generally considerably more expensive than radio advertising but can reach a far wider audience. Let’s say you choose to advertise in The Sun . A ¼ page ad in The Sun (national edition) costs £23,000. That single ad will reach up to 7.8million readers. Among those 7.8m will be some Carols and Freds.

Television Advertising

It goes without saying that TV advertising is by far the most expensive form of advertising so may preclude the vast majority of small to medium enterprises. However if your company’s marketing budget allows it you could explore this avenue to reach a massive audience especially if your ad is shown during primetime. Fred is definitely going to see your ad if it’s shown during Deal or No Deal’s commercial break.

So there are just three reasons why traditional advertising is still an important machine to consider when formulating your marketing strategy. Of course you should always look to harness social media in this modern age of technology but never discount the benefits of advertising the old fashioned way.

What are your thoughts on traditional forms of advertising? Let us know in the comments below.

Why Your Business Needs Twitter

One of the first things we ask a client when they want to take their business to the next level is “What is your social media presence like?”. The reason we ask this question is because in this era when everyone and everything is online it would be foolhardy not to harness the powers of social media.

Let’s put this into perspective.

By 2018 it is believed that one third of the entire global population will be using some form of social media whether that be Facebook, Twitter, blogs, forums, etc, so there is no better way to get your brand/business/products out there to a large (understatement?) audience and quickly.

Today we’re going to talk about Twitter and why your business should already be there.

You may think that as a small to medium-sized business you don’t need to have a Twitter presence but this couldn’t be further from the truth. Those regular 140 characters could mean the difference between your business being successful and not. Here’s why.

Stay in touch with your customers

Twitter is the ultimate tool to interact with your existing customers. You can inform them of new products or services (make sure you don’t do this too often so you don’t come across as a spammer as this will be detrimental to your business). You can converse with your customers by using Twitter as a live customer support service and answer queries or respond to complaints, this shows publicly that you care about your customers. The more you care the more loyal your customers will remain.

More customers = more sales

In the fourth quarter of 2015 Twitter averaged 305 million monthly active users (source Statista.com). That’s 305 million people who could potentially become your customers. You may not cater for all Twitter users but you will find many hundreds, if not thousands, of people who will find your business and/or products useful and live local to you. You can boost your brand and sales considerably by promoting your business and its blog and any special offers/discounts. And the best part of using Twitter is it’s a free resource.

Stay ahead of the competition

You know who your competitors are? See what they’re saying by spying on their Twitter account. What services are they offering? Tweet that you can do it better. Are your competitor’s customers complaining about the service they’re receiving? Try to poach them by sending them a tweet and telling them why they should try your company instead. We’ve seen many companies use this method to poach customers and it works. It may seem underhand but that is the nature of business today, business is a beast.

To make the most of Twitter’s powers always make your tweets interesting, to the point and useful. Better still, why not let us do all the hard work for you. Get in touch with us today to see what we can do for your business.